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The Benefits Of Having A Website
Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
Your website can add value in other ways too, by featuring tips, advice and general interest content, you can entertain your customers. This will also help them to remember you better.
Standardize Sales Information
You can provide standardized information on products, so that every customer has the same information. Sales people may not always deliver all the information necessary in marketing the product.
A website gives you the opportunity to highlight your business to potential customers and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine whether a particular supplier or brand is worthy of their patronage, and won't take them for a ride.
The Internet also allows for marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!
Two Way Communication Marketing
Customers can easily provide feedback on your product and/or marketing approach, all in a timely fashion for corrective action if necessary.
Promote your Physical Presence
Getting lost trying to find a place can be frustrating for a potential customer. You can publish a map on your website, which shows directions and landmarks, and the potential customer can print it out to assist them to find your business.
You might advertise a promotion on your website encouraging the visitor to visit your company. Also, if you recently moved to a new location, that information can be immediately provided on your website mitigating the impact of losing customers who may not know where you have relocated to.
Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics, to find out what your customers like.
You may improve your product and the way you do business if you know how they feel about certain aspects of your business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.
Opportunity for Growth
A website serves as a great place to refer potential investors to; to show them what your company is about, what it has achieved and what it can achieve in future. Website Design Main Page
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